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What do free radicals and vampires have in common?
You’ve heard of them. You know they’re bad. But do you know why? Here’s an introduction to Free Radicals 101.
Free radicals are molecules like any other molecule, such as oxygen or hydrogen. What makes them different — what makes them dangerous — is that they’re unstable.
You see, molecules come with pairs of electrons. Having electrons in sets of two makes them balanced. But free radicals are molecules that have lost one of their electrons. And they will do anything to get that electron back…even if it means stealing one from another molecule.
And that’s exactly why free radicals are so dangerous to human cells: they’re like vampires. In a free radical’s quest for an electron (or blood, to follow the vampire metaphor), it will attack another innocent molecule (or victim). Then that molecule turns into a free radical (or vampire). Now, instead of one free radical molecule going about damaging healthy cells, you’ve got two. Once those two start attacking still more molecules, they become four, then eight, then sixteen. In fact, just one free radical can set off a chain reaction of one thousand events. 4 And all one thousand of those events damage your tissues and accelerate the aging process.
In fact, the most widely accepted theory of aging argues that time isn’t responsible for aging our bodies — free radicals are.5
Unfortunately, free radicals are unavoidable in modern life. They’re created by external factors, such as pollution and ultra-violet light. But our own bodies generate free radicals every day, through normal processes like exercise and breathing. You can’t get around them. So you’d better fight them.
antioxidants to the rescue!
Just as our bodies naturally generate free radicals, they also generate antioxidants. And antioxidants have the ability to neutralize free radicals. How? By “donating” an electron to the free radical, which stabilizes it and ends the destructive cycle.
But sometimes there are simply too few antioxidants to keep up with all the free radicals being produced. And when the free radicals in your body outnumber the antioxidants, cell damage occurs. Fortunately, you can tip the scales in your favor by supplementing your diet with additional antioxidants.
But before you go out and buy a generic antioxidant product at your local drugstore, consider this: There are literally hundreds of different types of free radicals, and hundreds of different types of antioxidants.7 And they work like keys in locks: one type of antioxidant will work beautifully against one type of free radical, but it’s useless against another type. That means your best defense against free radicals — and the best way to support healthy aging — is to have a wide range of antioxidants. And that’s exactly what you’ll get with pHion Berry Superfruit, our super antioxidant complex.
More antioxidants than 4 pounds of fruits and veggies!
What do you get when you add the best antioxidant superfruits, herbal extracts, vitamins, and minerals? One heck of an ORAC score.
ORAC, which stands for oxygen radical absorption capacity, is a scientific way of measuring antioxidant strength. For example, a 3-oz. serving of carrots has 579 ORAC units.8 (The FDA, by the way, recommends that you get 7,000 ORAC units per day.)
Well, we tested pHion Berry Superfruit to see how it would fare against typical fruits and vegetables and frankly…it blew them away. Just one daily dose of pHion Berry Superfruit has a certified ORAC rating of 8,000 units. That’s equivalent to more than four pounds of fresh fruits and vegetables!
(Skeptical? Here’s how the math goes: The average serving of fruits or veggies has an ORAC rating of 400,9 and weighs about 3 oz.10 There are 5 servings in a pound. Multiply 5 servings by an ORAC of 400 and you get 2,000. So four pound of fruits and veggies has an ORAC of 8,000.)
Now, we would never suggest that you give up eating fresh, whole fruits and vegetables. But if you have trouble eating the recommended amount of fruits and veggies (that’s 7 per day for you ladies, and 9 per day for you gentlemen), then pHion Berry Superfruit is the way to go.
Protect your cells against degeneration and aging, with pHion Berry Superfruit.
The power of superfruits, without the sugar.
Fruits are widely considered one of the richest sources of antioxidants. That’s one of the reasons they’re so good for you. The drawback, of course, is that fruits are also high in sugar, and in large quantities, sugar can have an acidifying effect on the body.
Fortunately, we found a way around that dilemma. pHion Berry Superfruit contains concentrates of some of nature’s most powerful antioxidant superfruits — such as goji, mangosteen, pomegranate, and berries — without the fruit sugar.
The best of the botanical antioxidants.
Many botanicals have also been studied for their tremendous antioxidant reserves. You’ll find all the botanical superstars — like grape seed extract (rich in oligomeric proanthocyandins or OPCs), green tea extract (delivering 45% EGCG), bilberry extract (with 25% anthocyanins), and pine bark extract (providing 95% OPC) — in pHion Berry Superfruit.
And because each of our herbal extracts is standardized to its active antioxidant phyto-nutrient, you get a guaranteed consistent dose in each serving.
Vitamins and minerals round out the mix.
Finally, pHion Berry Superfruit features a selection of antioxidant vitamins and minerals, including vitamin C, zinc, manganese, copper, and selenium.
Take it with your multivitamin every day.
And just in case you’re worried about getting too many antioxidants, don’t be. Many antioxidant formulas on the market (which contain high levels of vitamins and minerals) may be unsafe to combine with your daily multivitamin. pHion Berry Superfruit is specially formulated to contain high levels of vitamins and minerals to be effective, but low enough to safely take with your favorite multivitamin.
The powerful antioxidants in pHion Berry Superfruit include:
Mangosteen Fruit Hull Powder Extract (30% Xanthones) - Mangosteen, a fruit relatively unheard of just a decade ago, has taken America by storm. Due to its content of antioxidant xanthones, this southeast Asian powerhouse has been shown to protect LDL (“bad”) cholesterol from oxidation and inhibit inflammation — both good things for cardiovascular health.11
Pomegranate Hull Powder Extract (40% Ellagic Acid) - The blood-red seeds of the pomegranate are packed with antioxidants. In fact, pomegranate has six times the antioxidant power of green tea!12 Scientists believe that the ellagitannins in pomegranate convert to ellagic acid — the same cellular protector found in raspberries.13 A number of studies have found that pomegranate protects prostate cells 14, 15, 16, 17 and breast cells 18, 19 from abnormal changes.
Wolfberry (Goji Berry) Extract (40% Polysaccharides) - Due to its enviable concentration of nutrients — including vitamins, minerals, phyto-nutrients, fiber, essential fatty acids, and amino acids — wolfberries, or goji berries, have gained the status of “superfruit.” Wolfberries are one of nature’s richest sources of the antioxidant zeaxanthin, which protects the retina of the eye from free radical and UV damage.20 In fact, these berries have been used to preserve vision in China for centuries.21
Grape Seed Extract (95% Proanthocyanidins) and Pine Bark Extract with Enzogenol (95% Proanthocyanidins) - Both grape seed and pine bark extracts have the same active ingredient: oligomeric proanthocyanidins (also called OPC). These natural plant chemicals are powerful antioxidants. In fact, research has shown OPC extracts are 20 times stronger than vitamin E and 50 times stronger than vitamin C!22
Green Tea Extract (99% Polyphenols, 80% Catechins, 45% EGCG) - Rich in antioxidant polyphenols, including catechins, green tea is an antioxidant powerhouse. In fact, in a test of various antioxidants’ ability to protect LDL cholesterol from free radical damage, green tea was 200 times more protective than vitamin E!23
Bilberry Extract (25% Anthocyanin) - Bilberry is another antioxidant-rich botanical. There’s a folk story that World War II pilots used to consume bilberry jam to improve their night vision when flying after dark. Whether or not that story is true, bilberry’s rich supply of antioxidant anthocyanins does appear to protect the lens and retina of the eye from free radical attack.24 Studies have also found that anthocyanins may strengthen the blood vessels, enhance circulation, and prevent LDL cholesterol from oxidizing and collecting in the arteries.25
Raspberry Extract (20% Ellagic Acid) - More than just a yummy fruit, raspberries contain a polyphenol antioxidant called ellagic acid, which works in many ways to protect our cells against unwanted changes. It binds to DNA, protecting it from damage.26 It induces phase II detoxification, which is a fancy way of saying it revs up the body’s ability to neutralize and get rid of harmful toxins.27 And most impressive of all, it seeks out and destroys damaged cells, but is completely harmless to normal ones.28, 29
AlkaBerry Blend (95% Proanthocyandins) - Time and time again, berries snag most of the spots on the “top antioxidant foods” lists. Our AlkaBerry Blend features extracts of blackberries, blueberries, cranberries, and strawberries, as well as other antioxidant-rich fruits, such as pomegranate, escobillo (a rainforest fruit also known as camu-camu), and grape.
Vitamin C is one of the most important antioxidants. In fact, it acts as the body’s first line of antioxidant protection.30 Because it is water-soluble, C works in water environments — such as the water inside and outside of cells — to neutralize free radicals. And since the body is 75 percent water, that’s a lot of neutralizing to do.
Antioxidant Minerals act as catalysts for other antioxidants to work effectively. These minerals include selenium, zinc, copper, manganese and iron.
Betaine HCL (betaine hydrochloride) is a source of hydrochloric acid, the same thing your stomach produces to digest foods. We added betaine HCL to pHion Berry Superfruit to ensure optimal absorption of all the antioxidants in the formula. (antioxidants are better absorbed in the presence of acid.)
Discover the amazing anti–aging benefits of pHion Berry Superfruit.
* These statements have not been evaluated by the Food and Drug Administration.
* This product is not intended to diagnose, treat, cure or prevent disease. Please consult a physician or medical practitioner before taking any dietary supplement, especially if pregnant or nursing.
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